Monday, February 01, 2010

News: Beer Wars Movie Gets Digital Distribution

Exciting news from the intersection of independent film and craft beer. Anat Baron's full-length documentary, Beer Wars, which chronicles the plight of two independent beer companies' struggles to make it big (including great footage of Sam Calagione of Dogfish Head fame), is now available for on-demand or digital download.

I waited eagerly to see the movie when it made its one-night, one-showing stop here in Dayton. The film is accessible for non-beer geeks and yet still engaging, enlightening, and entertaining for those of us who have stashes of rare beers aging in boxes under the cellar stairs. Anat does a excellent job demonstrating the trails for getting a beer to consumers in a market dominated by giants, a message that resonates with any entrepreneur vying for survival.

Check it out for yourself: I've included the trailer, some clips, as well as the text of the press release. I'll also host a banner ad, so you can download your own copy.

From the press release:

I’m thrilled to announce that starting Monday, February 1st Beer Wars will be available to a mainstream audience. If you have a TV or a computer (or even a gaming console), you will be able to rent or buy the movie from the comfort of your home or office!

How did this happen? Well this David (me) made a deal with Goliath – Warner Bros. – to distribute the film. You should know that very few independent films, let alone documentaries, ever get this far, especially without a big name like Michael Moore or major festival buzz. I am humbled and elated that this movie will be available to tens of millions of people.

But I still need your help. Just because it’s available doesn’t mean that people know anything about it. Without word-of-mouth it could just sit there without any takers. So please, tell everyone you know by forwarding this email, or posting on Facebook and/or tweeting on Twitter. We even have web banners should you want to display them on your site or blog. You’ll not only be helping this indie filmmaker, but you’ll help convince studios like Warner Bros. to continue supporting these kind of films.

And here are the details:

In the U.S., Beer Wars is available to rent on demand through Digital Cable and Satellite providers Comcast, Time Warner Cable, Cox, Cablevision, Charter, Insight, Bresnan, Verizon FiOS, AT & T U-Verse, Dish Network and DirecTV. It is also available for download on iTunes, Amazon Video On Demand, Xbox 360 and PS3.

In Canada, the film is available to rent On Demand through Digital Cable and Satellite providers Rogers Cable, Cogeco, Videotron, Sasktel and Shaw.

The film will also be available through Netflix either through streaming or DVD. And you’ll be able to buy the DVD from Amazon. As well as the movie’s website.

Technorati Tags: , , , , , , , , ,

No comments: